The classic drawing board which works by turning the buttons one way or another. Shake the board upside down to erase your picture and start again! The Etch A Sketch is a classic and has been a memory for countless generations.

The traditional color is red and helps make it very memorable amongst most children, however many colors and branding and decals are available in addition to the classic red.

André Cassagnes invented Etch A Sketch by accident in the 1950s the idea for the toy which was a pencil-free pad comprising of aluminium power that could be drawn on, and then easily cleared and reused. He was an electrical technician and noticed when he peeled a clear decal from a light switch his pencil marks were transferred to the opposite face.

From that thought came the idea for the reusable pad and it was manufactured by the Ohio Art Company and it was launched in time for the Christmas peak season of 1960. More than 100 million have been sold world wide.