Teenage Mutant Ninja Turtles, TV Series and a number of Films lead to a number of action figure toys, costumes and typical merchandise such as lunch boxes to be released aimed primarily at the boy market the introduction of the character April gave some appeal to girls also.
The name changed shortly after release from using the work ‘Ninja’ to ‘Hero’ to make it less intensive to some children and some alleged attacks or over eager playing being reported in some areas.
The Turtles gained worldwide popularity with several movies and TV series being released an official Moview Soundtrack and songs such as T U R T L E POWER!! were released and did surprisingly well in the charts.