The Entertainer is toy shop stocking a huge range of toys for all ages, from action figures, collectables and dolls to board games, craft sets and building blocks.

The Entertainer’s vision is that every childhood should be filled with wonder. Do you remember visiting a toy shop as a child? Hopefully, those memories are still with you.

Give your little ones those same memories at The Entertainer

The Entertainer is the UK’s largest family-owned toy retailer, founded by Gary and Catherine Grant in 1981.

• It has grown into a multi-faceted British company with over 160 physical stores and two websites.
• In August 2025, the company announced a plan to transfer its ownership to an employee ownership trust, a move that is expected to be completed by January 2027.
• The founder’s children will not be involved in the business after the transition. 

Operations and partnerships

• The company has over 160 stores across the UK.
• It operates through various partnerships, including concessions within Tesco, Matalan, and Marks & Spencer stores.
• The company works closely with its sister company, Addo Play, which develops and sources toy