If you love soft, quirky, and downright adorable plush toys, you’ve probably come across Jellycat. This British brand has taken the world by storm with its irresistibly cuddly creations. Whether you’re a longtime fan or just discovering them, here’s everything you need to know about Jellycat, from how they started to their latest must-have toys.

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How It All Began

Jellycat was born in London in 1999, founded by Thomas Gatacre. The name? Inspired by a child’s random but brilliant idea of combining two things they loved—jelly and cats! That playful, slightly odd charm has stuck with the brand ever since, even showing up in their cute logo featuring Jack Jellycat, a cat wearing a wobbling jelly on its head.

Fast forward to today, and Jellycat is a global sensation, selling plushies in over 80 countries. They even set up a US headquarters in Minneapolis back in 2001 to keep up with demand in North America.

Here in the UK, you’ll find Jellycat toys in big-name stores In fact, Selfridges recently called Jellycat their fastest-selling toy brand, with sales jumping a massive 189% in a year!

What Makes Jellycat So Popular?

Jellycat isn’t just about regular teddy bears (though they do those beautifully, too!). Their range includes fun, quirky designs that you won’t find anywhere else. Think cuddly avocados, smiling croissants, and the much-loved Amuseables collection, full of plush food and plants. They release new designs several times a year, so there’s always something fresh to fall in love with.

Jellycat’s Most-Loved Collections

Jellycat’s magic comes from its variety—there’s something for everyone. Some of the most famous lines include:

Bunnies & Rabbits 🐰

Jellycat is probably best known for its Bashful Bunny range. These classic, super-soft bunnies come in a variety of colours and sizes, from tiny keychains to huge versions. They’ve become the must-have Jellycat toy, especially as baby gifts. The Beige Bashful Bunny is the most famous, but they also have limited-edition colours and seasonal designs (like floral ears for spring).

Apart from the Bashful Bunnies, there are other rabbit designs too, like the Blossom Bunnies (which have floral-patterned ears) and the more textured Lottie Bunnies.

Fuddlewuddles 🧸

The Fuddlewuddle collection features animals with a distinct, super-textured, wavy fur pattern. They look extra fluffy and a little more scruffy compared to the smoother Bashful range. Some of the most popular Fuddlewuddles include:

• Fuddlewuddle Elephant 🐘 (one of the top sellers!)
• Fuddlewuddle Lion 🦁
• Fuddlewuddle Puppy 🐶
• Fuddlewuddle Bunny 🐰 (a scruffier cousin of the Bashful Bunny)

These have a slightly different feel to them, but they’re just as cuddly!

Amuseables 🍍☕🌵

If you’ve ever seen a smiling plush coffee cup or a grinning avocado, that’s from the Amuseables range! This collection is one of Jellycat’s quirkiest and best-loved series, featuring plush versions of everyday objects with cute little faces and dangly legs.

Some fan-favourite Amuseables include:

• Amuseables Avocado 🥑 – Possibly the most famous Jellycat food plush!
• Amuseables Coffee Cup ☕ – Perfect for caffeine lovers.
• Amuseables Sunflower 🌻 – A popular home décor piece as well as a plushie!
• Amuseables Cloud & Rainbow ☁️🌈 – Soft and cheerful additions to any collection.

There’s also an entire Christmas Amuseables range, featuring festive treats like plush mince pies, Christmas puddings, and even a Christmas tree!

Best-Sellers and Fan Favourites

Some Jellycat toys have become absolute legends. Here are a few of the most popular ones:

• Bashful Beige Bunny – The OG Jellycat bunny, famous for its soft fur and floppy ears. A classic!
• Bartholomew Bear – The perfect old-school teddy with a soft tummy and sweet face.
• Clyde Capybara – Inspired by the capybara craze on social media, this little guy has been a big hit.
• Rose and Lavender Dragons – Dreamy and magical, these plush dragons are collector favourites.
• Siofra the Shamrock – This limited-edition St. Patrick’s Day release had fans queuing for hours in Dublin!

The Social Media Hype

Jellycat’s popularity has exploded, partly thanks to social media. On TikTok, the Jellycat hashtag has been used over 113,000 times, while Instagram has over 729,000 posts featuring their cuddly creations. Collectors love sharing their hauls, swapping rare finds, and even making up personalities for their plushies. Some Jellycats have even gone viral, sending demand through the roof!

Not Just for Kids!

One of the coolest things about Jellycat is that it’s not just a kids’ brand. More and more adults are jumping on the trend, with “kidults” (grown-ups who love nostalgic toys) making up a huge part of the fanbase. Their high-quality materials, unique designs, and pure feel-good factor make them a hit with people of all ages—including celebrities like Bill Nighy!

The Future of Jellycat

With their mix of quality, creativity, and pure charm, Jellycat has built a brand that’s more than just stuffed toys—it’s a full-blown collecting phenomenon. Whether you’re a die-hard fan or just looking for the perfect gift, there’s a Jellycat out there waiting to be cuddled. And with new designs dropping regularly, who knows what they’ll come up with next?

VIEW Jellycat items @ retailer [HERE]

View images and info @ Hardtobuyfor.co.uk here for Jellycat section