xia-xia surprise holiday must have toy

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Xia-Xia are skitter-scattering, pitter-pattering, loveable, crazy crabs with shells and kooky friends to collect and trade. They combine the silly charm of a real hermit crab with an imaginative, playful twist.
Xia-Xia, pronounced Shah Shah, are being sold on average every seven seconds in the United States. Priced at $6-$12 these toys are becoming a craze and are appealing to the kids much in the same way of recent Christmas must haves but this time they are much more affordable… if you can buy them.Xia-Xia Turks Hermit Crab
Xia-Xia Trinidad Hermit Crab
The range features four crabs with 12 changeable shells which can crawl along and each has an extra mini-toy.

The crab is manufactured by Cepia, the firm behind Go Go Hamsters, which was a huge hit when launched in 2009. Figures show Xia-Xia toys is selling 20 per cent faster than its furry predecessor.

Character Options, a distributor of the toy, has arranged an airfreight in order to fill shelves in time for Christmas.

There are fears, however, that some children could be left empty-handed as only 150,000 will go on sale.
The range is set to hit the UK and Europe markets in early 2012.