Xia-Xia are skitter-scattering, pitter-pattering, loveable, crazy crabs with shells and kooky friends to collect and trade. They combine the silly charm of a real hermit crab with an imaginative, playful twist.
Xia-Xia, pronounced Shah Shah, are being sold on average every seven seconds in the United States. Priced at $6-$12 these toys are becoming a craze and are appealing to the kids much in the same way of recent Christmas must haves but this time they are much more affordable… if you can buy them.

The range features four crabs with 12 changeable shells which can crawl along and each has an extra mini-toy.

The crab is manufactured by Cepia, the firm behind Go Go Hamsters, which was a huge hit when launched in 2009. Figures show Xia-Xia toys is selling 20 per cent faster than its furry predecessor.

Character Options, a distributor of the toy, has arranged an airfreight in order to fill shelves in time for Christmas.

There are fears, however, that some children could be left empty-handed as only 150,000 will go on sale.
The range is set to hit the UK and Europe markets in early 2012.