Transformers were introduced by Hasbro originally in 1984 introducing a number of action figures, the animated TV series and comic books about two warring groups of alien robots. Phases such as Robots in disguise and additional characters and updated additions kept the new generations interested.

The addition of big block buster films trilogy the first released in 2007 allowed the franchise to gain sales and launch a number of video games to appeal to the target audience.

Characters such as Optimus Prime and the villain in Transformers was Megatron were introduced.